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Criterium Cycles Rewards

You can start earning Criterium Rewards Points as soon as you buy something from Criterium Cycles at any one of our physical stores or through our online store. You can then use your points to buy more cycling goodies from us, either in our store or online.

You can create your Criterium Rewards Account as soon as you make your first purchase. If it's in our Edinburgh or Bakewell store, the teams there can help you set up your account and explain how to access it online to check your Criterium Rewards Points balance. If you're buying online, the account set up happens really easily at the checkout.

Earning and Exchange Rate

Subject to our Terms and Conditions (see below), you can earn Criterium Reward Points as follows:

  • Clothing, Protection & Safety, Parts and Accessories purchases: for every £1 you spend, you'll get 30 Criterium Reward Points
  • Bike purchases: for every £1 you spend, you'll get 10 Criterium Reward Points
  • For every 1000 points you earn, you'll have £1 to spend on your next purchase.


    From time to time, we may offer special promotions which will earn you more points. We'll try to announce these promotions in advance.

    Terms and Conditions

  • We reserve the right to exclude certain categories and products from the Criterium Rewards Points scheme from time to time.
  • Criterium Rewards points will expire 2 years after they have accrued. We reserve the right to change or cancel the scheme at any time.
  • Please allow up to 24 hours after your transaction for Criterium Rewards points to appear in your account.
  • Criterium Rewards points are non-transferable and have no alternative cash value
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