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Criterium Cycles

About Us

Our Heritage

Criterium Cycles was established in Edinburgh in 2013 by brothers Paul and Richard Bowker. From the outset, our vision has been to deliver outstanding customer service and be one of the best bike shops in the UK. We believe that by stocking the best brands supported by knowledgeable staff who ride and wear the products we sell, we give our customers the confidence that they are buying the right products supported by impartial and professional advice. The very first time you walk into either our Edinburgh or Bakewell showrooms, you will be greeted warmly and the Criterium journey begins. We make sure we find out as much about your riding objectives and level of experience at the very outset so we can make sure we supply you with the bike that is right for you.

We Are Constantly Innovating

One of the really great things about being privately owned and not part of a big chain means we can try different fun and exciting things. We’ve held a number of fabulous events over the years and become synonymous with being able to attract the very biggest names to Criterium such as with Jens Voigt (former Pro Rider and Tour de France Stage winner) and Tracy Moseley (former World Downhill Champion and three times World Enduro Series Champion) to name just two. Being a Criterium Cycles customer means you get VIP access to all these events and more. Our more recent initiatives include:

- the creation of a fabulous new website with full e-commerce capability;
- the launch of a bespoke and personal home delivery service covering much of Mainland Britain where we bring your bike built and ready to ride (with a comprehensive handover); and
- most recently of all, the opening of a brand new store in the heart of Derbyshire's stunning Peak District in Bakewell.

A Wide Range Of Services

Criterium Cycles is a full service cycle shop. This means we offer a wide range of bikes, clothing, accessories, parts and tools for purchase. We also carry out servicing of bikes to the highest standards although currently, thanks largely to the very high demand we are experiencing at the moment, we are only able to service bikes bought from us. We also have plenty of other premium features on our website which are free to use such as a growing range of videos showcasing new products but also tips and guides on how to maintain and look after your bike.

The Extra Mile For The Perfect Bike

Whilst Criterium Cycles has become particularly well known for premium bikes and specialist, custom build bikes, we cater for all customers and budgets whether it be an entry level Trek Marlin or Dual Sport right up to the latest custom built carbon road or mountain bike. We have to confess though that the bespoke builds are a whole lot of fun - you can see and read all about many of the incredible bikes we have been lucky enough to build for customers in the Portfolio section of our website. The majority of the bikes we build are on Trek and Bianchi frames (because they are so good) but when it comes to these kinds of bikes, absolutely everything is specified and built around your personal needs. And you would be amazed by what good value these kinds of builds can represent. They don’t need to cost crazy money, they just need to be carefully thought through, correctly specified and professionally executed. Which is absolutely the Criterium way.

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